Category Archives: Reception

K1: Build Customer Conversations (NOT Impressions): A Keurig Green Mountain Digital Success Story

Opening Keynotes – Tuesday 28 November 
08:30 – 09:00

If you could live with your customer for a day, what would you learn – what would they learn? What about for two days? A week? Every day of the year? This isn’t a hypothetical scenario for Rachael Schwartz at Keurig Green Mountain. As the company’s VP of Product Management and GM for Keurig’s IoT undertaking Rachael oversees the company’s consumer beta testing of connected coffee makers, yielding over 5 million brews and counting. And what has her team learned? That most of us are looking at smart devices wrong. It’s not about the latest trick of technology – it’s about a two-way conversation that creates a dynamic loop between a company and its customers. Companies focus on data-collection alone when they should focus how that data can continually make the user’s experience that much better and stickier. By sharing beta test data and communications test results, Rachael will demonstrate how companies can deepen relationships with consumers and change habitual behaviors when day-to-day, connected interactions in the home meet dynamic marketing.

Presented by: Frank Gilbane, Rachael Schwartz

K2: Let’s Get Emotional: Creating Deeper Customer Connections with Emotion AI

Opening Keynotes – Tuesday 28 November 
09:00 – 09:30

We live in a world full of advanced technology with massive cognitive capabilities. Our interactions with these systems are becoming more relational and conversational, but something is missing: they lack social and emotional skills, making for superficial and ineffective connections. This impacts how humans interact with technology, how we communicate with each other in digital contexts, even how businesses interact with their consumers.  Artificial Emotional Intelligence or Emotion AI bridges this gap. In this talk we will explore how Emotion AI works, where it’s being used today and where we see it going in the future.

Presented by: Frank Gilbane, Gabi Zijderveld

K3: Diamond Sponsor Keynote – Adaptive Content Strategy: How to increase your ROC (Return on Content)

Opening Keynotes – Tuesday 28 November 
09:30 – 09:45

With a dramatic decline in attention spans, the only way to get your message across to your customers is to tailor it to their context and persona. Adaptive content strategy enables you to deliver contextually appropriate messages for different audiences with less content. In this talk, we will explore how structured content can enable an adaptive content strategy for your organization and the benefits you can accrue from it.

Presented by: Juhee Garg