Category Archives: Track T

K1: Opening Keynote Presentations

Tuesday, November 29: 8:30 a.m. – 10:00 a.m.

Moderator: Frank Gilbane, Founder, Bluebill Advisors, Gilbane Conference

Speakers

  • Marissa Jarratt, Vice President, Marketing, Global Snacks Group, PepsiCo – A New Age for Internal Communications: Measure, Manage and Influence The Employee Experience
  • Tania Yuki, Founder and CEO, Shareablee – Measuring What Matters in Social Media
  • Jon Marks, Co-founder and CTO, Kaldor – Blood in the Streets – Reporting from the Content Technology Trenches

K2: Opening Keynote Panel – Industry Analysts Discuss Current Trends & the Future

Tuesday, November 29: 11:00 a.m. – 12:00 p.m.

Moderator: Frank Gilbane, Founder, Bluebill Advisors, Gilbane Conference

Speakers

T1: Tag Team: Hot Topics in Marketing Technology & Strategy

Track T: Technologies for Content, Marketing, and Digital Experience – Tuesday 29 November 
13:30 – 14:30

In this session we have teamed up Gerry Murray and Scott Brinker to cover a few topics that are, or should be (or not!), front of mind for Chief Marketing Technologists and Chief Marketing Officers. Whether you have one of these titles or advise someone who does, you won’t want to miss this session.    

Presented by: Scott Brinker, Gerry Murray

T2: Marketing Technology Expectations and Decisions

Track T: Technologies for Content, Marketing, and Digital Experience – Tuesday 29 November 
14:40 – 15:50

Mythbusters: Top 10 MarTech Myths

Presented by: Tony Byrne

Picking an Appropriate Personalization Technology

Presented by: John Berndt

Picking the right technology, whether a full stack, platform, or application, for your digital experience initiative can be confusing and is usually stressful. Matching your requirements with product capabilities is hard enough, but you also need to manage your user expectations. Best to be well-informed.

T3: What’s All This Talk About Headless CMSs?

Tuesday, November 29: 4:00 p.m. – 5:00 p.m.

This is not a new debate, but understanding the issues involved is more important than ever given the not just multi- but many-channel world of today. The general tradeoffs are the same: flexibility in delivery versus ease of management, and various cost tradeoffs. But the applications and technologies have evolved. Either a coupled, de-coupled, or loosely-coupled approach could make sense depending on your needs and resources.

Moderator:

David Hobbs, Early Digital Strategist, David Hobbs Consulting

Speakers:

  • Arjen van den Akker, Director of Product Marketing, SDL – The Headless CMS and Website Delivery Paradox
  • Arjan van Rooijen, Chief Evangelist, SDL – The Headless CMS and Website Delivery Paradox
  • Anthony D’Angiolillo, Co-founder and CEO, A&E Solutions – Take Back Your UI Layer with a Headless Decoupled CMS Architecture
  • Edouard Dorval, Co-founder and CIO, A&E Solutions – Take Back Your UI Layer with a Headless Decoupled CMS Architecture

T4: Single Source Content Management, and Taxonomy Development/Management: Big Projects with Benefits

Track T: Technologies for Content, Marketing, and Digital Experience – Wednesday 30 November 
08:30 – 09:30

Single source content management / publishing, and taxonomy development / management can each provide huge payback. They also have in common that they usually require a significant effort. This session includes a presentation on each type of initiative from organizations who made the effort and who will share the benefits and a few of the challenges.

Presented by: David Hobbs

Single Source – Single Schema – Multi Language – Multi Channel

Presented by: Mel Tingey

Seeing Clearly: Using the Taxonomy Lens to Help Align Your Stuff

Presented by: Ari Kramer, Joseph A. Busch

T5: Optimizing with Deep Linking, Hummingbird, and Rankbrain

Track T: Technologies for Content, Marketing, and Digital Experience – Wednesday 30 November 
09:40 – 10:40

One of the challenges of optimization is that web and mobile app channels require different kinds of care and feeding. In this session we have a presentation on a strategy for each; you’ll learn about the latest in app deep linking, as well as how to optimize your site for Google’s Hummingbird and RankBrain.

Presented by: David Hobbs

Deep Linking and How it Can Help Your Apps Growth, Engagement and Retention

Presented by: Mike Molinet

Semantic Analysis: Content Planning and Optimization Strategies for Google Hummingbird and RankBrain

Presented by: Jeff Coyle