Category Archives: Wednesday

T4: Single Source Content Management, and Taxonomy Development/Management: Big Projects with Benefits

Track T: Technologies for Content, Marketing, and Digital Experience – Wednesday 30 November 
08:30 – 09:30

Single source content management / publishing, and taxonomy development / management can each provide huge payback. They also have in common that they usually require a significant effort. This session includes a presentation on each type of initiative from organizations who made the effort and who will share the benefits and a few of the challenges.

Presented by: David Hobbs

Single Source – Single Schema – Multi Language – Multi Channel

Presented by: Mel Tingey

Seeing Clearly: Using the Taxonomy Lens to Help Align Your Stuff

Presented by: Ari Kramer, Joseph A. Busch

P4: Innovating Through Transformation

Track P: Re-imagining Digital Strategies for Publishing and Media – Wednesday 30 November 
08:30 – 09:30

How are media companies transforming their business from one reliant on content consumption to one in which content mixes with tools and / or community for greater engagement and new revenue? This sessions case studies from The Economist and Pennwell will delve in-depth into their innovation journeys. The changes ripple across every facet of the business; hear first-hand the challenges, solutions and results.

Presented by: Mark Walter

Transformation by Continuous Innovation

Presented by: Subrata Mukherjee

Digital Transformation at PennWell: Creating Vertical Destination Hubs

Presented by: Jeanette Newton, Dan Murphy

DT4: Enterprises Struggle with Web Translations – Is There a Way Out?

Track DT: Discovery Track – Wednesday 30 November 
08:30 – 09:30

A recent Forrester report shows that 92% percent of companies face challenges as they translate web content into different languages. Lack of integration between CMS and translation services or systems leads to manual processes; fragmented content repositories stymie process standardization and organizational silos lead to a hodgepodge of local solutions. During this session we’ll discuss the findings of the report, discuss the proposed way out of this chaos and want to engage with you to get your feedback and hear about your own experiences. Join us for a lively discussion!

Presented by: Alberto Andrade

C4: Here Come the Bots: How Innovations in Artificial Intelligence Will Shape the Future of Content and Commerce

Track C: Content, Marketing, and Customer Experience – Wednesday 30 November 
08:30 – 09:30

Today’s online transactions are still largely web-based despite the proliferation of smartphones and mobile apps. And these transactions are often part of a fragmented purchasing experience, where a customer must move from interacting with engaging rich content to completing a series of cumbersome steps for transaction-related information like payment and delivery details. 

One solution to this experience breakdown is to enable what is becoming known as conversational commerce, where the transaction part of purchase is integrated seamlessly with the customer’s current online environment. Several tech giants like Facebook and Amazon, as well as a number of start-ups, are investing in enabling chat bots within messaging apps that make it possible for users to make purchases within the platform, rather than having to go to an external web page. 

This session will explore what the rise of conversational commerce will mean for content management and content and commerce integration.

Presented by: Jill Finger Gibson, Adrien Nussenbaum, Roland Benedetti, Sergio Silva

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E4: Intranet Adoption and Success

Track E: Content, Collaboration, and Digital Workplace Experience – Wednesday 30 November 
08:30 – 09:30

Intranet adoption is the constant challenge of any intranet team whether they are looking to implement new functionalities or change the way that people interact and cooperate. This session prepares you to define an adoption program based on facts from extensive research and the experiences of both large and smaller corporations. 

Presented by: Sara Redin

The Many Are Smarter Than The Few

Presented by: Rickard Hansson

A Research-Based Approach to Increasing Social Business Adoption

Presented by: Dennis Pearce

E5: Managing Knowledge in a Modern Digital Workplace

Track E: Content, Collaboration, and Digital Workplace Experience – Wednesday 30 November 
09:40 – 10:40

What does it take to make knowledge findable and accessible and what does it look like when it really works? Managing knowledge and making sure that it supports the right people at the right time are essential. This session will demonstrate how knowledge management can improve customer experience and discuss how this can be achieved in different kinds of organizations too.

Presented by: Sara Redin

Defining the Content Experience with Knowledge Portals

Presented by: Eeshita Grover

DAM – Becoming a Critical Tool for Enterprise KM

Presented by: Robert L. Armacost

T5: Optimizing with Deep Linking, Hummingbird, and Rankbrain

Track T: Technologies for Content, Marketing, and Digital Experience – Wednesday 30 November 
09:40 – 10:40

One of the challenges of optimization is that web and mobile app channels require different kinds of care and feeding. In this session we have a presentation on a strategy for each; you’ll learn about the latest in app deep linking, as well as how to optimize your site for Google’s Hummingbird and RankBrain.

Presented by: David Hobbs

Deep Linking and How it Can Help Your Apps Growth, Engagement and Retention

Presented by: Mike Molinet

Semantic Analysis: Content Planning and Optimization Strategies for Google Hummingbird and RankBrain

Presented by: Jeff Coyle

P5: Innovation Town Hall

Track P: Re-imagining Digital Strategies for Publishing and Media – Wednesday 30 November 
09:40 – 10:40

What are your challenges innovating within your organization and what advice would your peers have for you? Join us for an interactive, town-hall style session where the audience gets to drive the discussion, and everyone benefits from the sharing of frank and informative insights.

Presented by: Mark Walter, Subrata Mukherjee, Jon Marks, Jeanette Newton, Dan Murphy

DT5: EContent Explores the Future of Digital Experience

Track DT: Discovery Track – Wednesday 30 November 
09:40 – 10:40

Predicting the future of the digital experience is virtually impossible. It’s always changing in new, exciting, and sometimes confusing ways. From ad fraud to globalization, from multichannel to mobile-first, this panel of EContent magazine contributors and vendors will discuss the issues that are impacting the digital content industry. Join us for a lively panel discussion, and bring your questions!

Presented by: Theresa Cramer, Tim Bourgeois, Bruno Herrmann

C5: Engaging with Global Audiences: Who’s Leading Today with Contemporary Language Practices and Technologies?

Track C: Content, Marketing, and Customer Experience – Wednesday 30 November 
09:40 – 10:40

Engaging with customers in their language and through their cultural lens is a fundamental requirement for delivering great experiences and developing the kinds of relationships that engender loyalty and advocacy. Sound a little blah blah blah? Let’s get real, and look at language like an executive. How does content in the language of the customer really hit the top line? Who’s making progress, how, and why? Don DePalma and Mary Laplante present their firms’ latest research on language impact on global business success. They are joined by managers from global organizations who fill out the story by sharing their practical experiences with delivering top-line results today. This is a can’t-miss session for global content and experience managers who want insight into what’s driving successful language practices today. 

Presented by: Donald A DePalma, Mary Laplante, Patricia Borges, Bruno Herrmann, Nancy Anderson